50 years of experience, professional service and advice
Welcome to Frame Realty Group Inc.
Frame Realty Group Inc. is a modern, Alberta-based real estate brokerage built to maximize your net equity. We provide evidence-based alternatives to the traditional 7/3 commission structure, giving you the flexibility to choose the level of representation you need.
Along With Full-Service, We Offer Alternative Listing Options:
The Frame Advantage (Full Service): For a $999 upfront fee plus 0.5% upon sale, you receive comprehensive market analysis, professional marketing, and expert negotiation from listing to closing—significantly reducing traditional listing-side costs.
Mere Listing ($499 Flat Fee): For sellers equipped to manage their own showings and negotiations, this flat-fee option places your property directly on the MLS system for maximum market exposure without standard commission overhead.
Our Core Approach:
Evidence-Based Strategy: We rely strictly on current local market data, not speculation, to price your property accurately.
Buyer Incentives: Both models allow you to offer competitive buyer agency commissions to ensure your property remains attractive to the wider market.
The Modern Alternative
Three options, one that gives you a Frame Advantage.
Mere Listing Model
You pay a small Listing Fee ($499) and absorb the risk. This pricing model is designed for those comfortable with the real estate process.
The Full Service Model
"Full Service; let us handle all the awkward showings, contracts, negotiations and public / Realtor interactions. You sit in the driver's seat, we'll make sure it's a smooth road ahead.
The Frame Advantage
The 'Goldilocks' Solution
You cover the hard marketing costs upfront, and we significantly reduce the success fee. Full service, professional negotiation, shared risk.
Cost: $999 + 0.5% Success Fee
Standard rate/premium refers to the typical Alberta real estate commission structure of 7% on the first $100,000 and 3% on the balance of the sale price. Frame Realty Group Inc. is an independent brokerage and sets its own fee structures.
How It Works - Frame Realty Group
A Smarter Way to Sell.
By unbundling the risk, we removed the premium. Here is how we deliver full-service real estate for a fraction of the cost.
01
Activate
You pay a one-time $999 Activation Fee. This covers the hard costs that traditional agents usually front (Photography, RMS Measurements, Admin Setup).
02
Launch
We launch your listing on the MLS®, Realtor.ca, and syndicated sites. We install the signage, handle the showing requests, and manage the marketing. You get the full exposure of a top-tier brokerage without the inflated fees.
03
Close
When an offer comes in, we handle the negotiations, paperwork, and conditions just like any other full-service agent. Upon a successful closing, you pay a simple 0.5% Success Fee to Frame Realty Group.
Everything Included. No Compromises.
Full MLS® System Exposure
Professional HDR Photography
Certified RMS Measurements & Floorplans
Lawn Signage Installation
Electronic Lockbox & Showing Software
Professional Negotiation Support
Common Questions
What about the Buyer's Agent fee?
Great question. To ensure your home is shown by other agents, we recommend offering a competitive commission to the buyer's agent. This is paid from the sale proceeds, just like in a traditional sale.
What if my home doesn't sell?
In the unlikely event your home doesn't sell, you do not pay the 0.5% success fee. The $999 activation fee is non-refundable as it covers the third-party costs (photos/measurements), but you retain full ownership of those marketing assets to use however you wish.
Is this a "Mere Posting"?
No. A Mere Posting is a DIY product where you represent yourself. The Frame Advantage is a full-service agency relationship. We represent you, we advise you, and we negotiate for you.
Ready to keep your equity?
Total Cost to Sell Comparison
Estimate your home's sale price:
$600,000
Traditional Total (7% / 3%)¹
$0
Listing Agent: $0
Buyer Agent: $0
Frame Advantage Full-Service²
$0
Listing Fee: $0
Buyer Agent: $0
Mere Listing Flat Fee³
$0
Listing Fee: $499
Buyer Agent: $0
Frame Advantage Savings
$0
Mere Listing Savings
$0
¹ Total Traditional Model: Assumes the common Alberta benchmark of 7% on the first $100,000 and 3% on the remaining balance, split equally (3.5%/1.5%) between the listing and buyer's brokerages. Real estate commissions are negotiable.
² Frame Advantage Total: Includes the $999 upfront listing fee (non-refundable), a 0.5% listing fee due upon closing, AND an estimated competitive buyer's agent commission of 3.5% on the first $100,000 and 1.5% on the balance.
³ Mere Listing Total: Includes a flat $499 upfront fee to list on the MLS, plus the same competitive buyer's agent commission to ensure an apples-to-apples total cost comparison. You are responsible for showings and negotiations. Note: Estimates do not include GST or other closing costs. This tool is for illustrative purposes only.
Data is supplied by Pillar 9™ MLS® System. Pillar 9™ is the owner of the copyright in its MLS®System. Data is deemed reliable but is not guaranteed accurate by Pillar 9™.
The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.